This is a great time to be in marketing. We have so many vehicles and tools available to us to help share our stories. We are now at the point where social media is not scary. We embrace the reach and immediacy of Twitter, Facebook, Google+, Pinterest, and LinkedIn. In fact, for many companies it […]
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Tag Archives: storytelling
Seems Odd
May 1, 2012 
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Did you know it can cost a person about $1,000 to file bankruptcy? It can be fun to find the things that don’t make sense. Like how in the world did Ric Ocasek (the skeleton of a lead singer for The Cars) land supermodel Paula Porizkova as a wife? He did and I am sure […]
Read moreThe Relationship Bucket
February 7, 2012 0 Comments
How do you segment your customers? It is pretty common for companies to put their customers into specific buckets. Some of these buckets are reserved for internal eyes only and others are more public. We do this for pretty obvious reasons, but fundamentally we want to better understand these segments so that we can better […]
Read moreWhat’s Your Rhetoric?
January 24, 2012 0 Comments
Every couple of years we get to listen to the rhetoric of our Presidential candidates. As such, I started thinking about my own type of rhetoric and the use of persuasion by companies that have become bigger than their widgets. While Aristotle didn’t invent rhetoric, he is widely attributed to being the first to apply […]
Read moreCustomers Are Like Kids
January 18, 2012 0 Comments
How can we best teach? This question was asked and recently answered by Angela Maiers, an award-winning educator, in a recent blog post by 12 Most. Take a moment and read it here. As I was reading this, it occurred to me that this is really no different from how we should engage our customers. […]
Read moreBanned from the Olympics!
January 12, 2012 2 Comments
Recently the London Olympic Committee placed a ban on their volunteers from using social media during the games. They site security concerns as the rationale. Before we discuss how ridiculous this really is, let’s talk about the Olympics and the communities they serve. The Olympics, by their very nature, are designed to build a community […]
Read moreThe Detail Deficit
December 12, 2011 0 Comments
I was recently asked what makes some companies “bigger” than others. I think that there are number of factors, but there are two that stand out. The first I have written about many times. Great companies are deeply in tune with the needs of their customers. They don’t just build widgets because they can; they […]
Read moreDo You Want To Be President? Really …?
November 6, 2011 0 Comments
Politics and religion … two things I really shouldn’t discuss on this blog. With Iowa only sixty days away, I can’t resist. I have been trying to follow the Republican debates, hoping that someone will start to stand out. What has happened, however, is more of a war of attrition. Nobody is standing out, but […]
Read moreThis rule is not to be broken
November 4, 2011 0 Comments
Is it ever a good idea to fire a customer? It is most of our nature to try to be accommodating. We want everyone to have a great experience, so we try our best to make sure that all of our customers are happy. As such, we spend a lot of time and money trying […]
Read moreThe 80-20 Rule
October 21, 2011 0 Comments
“To an eighty-year-old man, a computer is this amazing device that creates instantaneous access to limitless information. He can’t get his head around it. But to a twenty-year-old man, the computer is a limited machine that costs too much and always needs to be faster.”* The same widget (your widget, perhaps) has a very different […]
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