The extra-mile. That is the vast unpopulated wasteland … but in a good way. Companies that go the extra-mile find it to be open, nondescript, full of potential, and a bit scary. They go anyway. They are not bound by rules and traditions. They do not have to adhere to a status quo. It is […]
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Tag Archives: Different
The Relationship Bucket
February 7, 2012 
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How do you segment your customers? It is pretty common for companies to put their customers into specific buckets. Some of these buckets are reserved for internal eyes only and others are more public. We do this for pretty obvious reasons, but fundamentally we want to better understand these segments so that we can better […]
Read moreThere are only two options…
January 20, 2012 1 Comment
Before the shift of power to the consumer, when power sat with relatively few large corporations, it was ok to be like your competition. Ford, GM, and Chrysler all made very similar cars and used similar manufacturing practices. Madison Avenue agencies provided basically the same services as their brethren down the street. Gap and J. […]
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