Is Facebook in Trouble?

I have in the past been a big fan of Facebook.  Not so much in their platform, but in their seemingly successful ability to build a community of Fanatics.  They seemed to have the type of stickiness that is required to be Bigger. I think Facebook may be in trouble… What I am about to […]

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The Napkin vs. The Soccer Dad

Branding is tricky. Many think that the logo = the brand. Some companies spend millions working with agencies to develop their logo … their “look and feel”. Two problems with this … The first is that most companies don’t have millions to spend on logo development. So, they resort to the napkin. They sketch (maybe […]

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The Sticky Complement

It is much harder to build customer and partner loyalty with a compliment than it is with a complement. Compliments are nice … “nice office”, “pretty product”, “wonderful event” … These are pleasantries and certainly worth your time to share with your customer and partner, but they do not build loyalty or fanaticism. Complements are […]

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Get Discovered

I love discoveries. There are big discoveries…fire, the microchip, penicillin, and the theory of relativity come to mind. There are also smaller discoveries that lead to bigger ones … when a baby discovers her fingers or a great book that spurs your imagination. Greatness is often defined by discoveries. Companies and individuals that challenge the […]

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Feelings…nothing more than feelings

Becoming Bigger Than The WIdget means that you have built a community of fanatics, those who have a profound connection to you, your company, and/or your brand. These connections may not be rational. It doesn’t matter. How an individual makes a choice doesn’t need to be rational. In fact, their choice and the manner in […]

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The vast unpopulated wasteland

The extra-mile. That is the vast unpopulated wasteland … but in a good way. Companies that go the extra-mile find it to be open, nondescript, full of potential, and a bit scary. They go anyway. They are not bound by rules and traditions. They do not have to adhere to a status quo. It is […]

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Corporate Dawinism

Gen Y’s are polarizing. I am not sure if they are any more polarizing than other generations because they are the first generation that is younger than me. I am, however, reasonably sure that my generation was polarizing to my parents. My grandparents likely didn’t understand my parents’ generation and that awful Rock & Roll […]

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Lasting Memories and Final Impressions

I just returned from a much needed vacation. Twenty-one family members met in Florida and boarded the Allure of the Seas for a week of cruising in the Caribbean. It was an amazing trip and a great time was had by all, but it got me thinking about the emotional connections that cruise lines like […]

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A Coffee To-Go Please

Once you become bigger than your widgets, you run the risk of a “success-failure”. For instance, Starbucks became bigger than their coffee by focusing on a psychological need that was not being met or provided by anyone else. Forbes provides a nice article on Starbucks quest to be the Third Place. The idea is that […]

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Revealing Pentimento

What lies beneath the surface can often be as interesting as the final object. Painters will often alter their pieces by simply painting over what was originally there. They may move an object slightly or decide to completely change the direction of the painting. This is known as pentimento. Some of the greatest pieces of […]

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Get Your Story Straight

This is a great time to be in marketing.  We have so many vehicles and tools available to us to help share our stories.  We are now at the point where social media is not scary.  We embrace the reach and immediacy of Twitter, Facebook, Google+, Pinterest, and LinkedIn.  In fact, for many companies it […]

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Seems Odd

Did you know it can cost a person about $1,000 to file bankruptcy? It can be fun to find the things that don’t make sense. Like how in the world did Ric Ocasek (the skeleton of a lead singer for The Cars) land supermodel Paula Porizkova as a wife? He did and I am sure […]

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The Pickle and The Smile

This past Saturday I was at a fortieth birthday party and had the chance to meet an older gentleman. He is a semi-retired orthodontist, clearly enjoying the fruits of his years of building a successful practice. He and his partner are transitioning ownership of the practice to three younger orthodontists. When he told me that […]

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